In 1961, Barbie got a boyfriend, Ken, named, perhaps oddly, after the Handlers’ son. The toy swiftly grew so popular she needed her own entourage.
Three hundred thousand Barbie dolls were sold in the first year. “Til then, I know just what I’ll do: Barbie, beautiful Barbie, I’ll make believe that I am you.”ĭespite toy industry naysayers, who carped that nobody would want to play with a doll that had breasts, Barbie-with her tiny waist and changeable yet always idealized looks-became a global phenomenon. In Barbie’s first television ad, broadcast that same year, a woman sings from the point of view of a young girl, promising that one day, she’ll be just like Barbie. The first model went on display in March 1959 at the annual Toy Fair in New York City. (In another version of this origin story, Ruth got the idea from an adult novelty doll she’d seen while vacationing in Switzerland.) Ruth named the doll Barbie, after her daughter. Ruth decided there should be a proper doll onto which girls could project their highest aspirations. OL24249921W Page_number_confidence 95.14 Pages 146 Partner Innodata Pdf_module_version 0.0.20 Ppi 300 Rcs_key 24143 Republisher_date 20201202193203 Republisher_operator Republisher_time 516 Scandate 20201201170520 Scanner Scanningcenter cebu Scribe3_search_catalog isbn Scribe3_search_id 9780603562440 Tts_version 4.Ruth Handler, who co-founded Mattel with her husband, Elliot Handler, and Harold Matson in 1945, noticed her daughter, Barbara, playing with paper dolls and dreaming about what kind of woman she would become.
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